STATE COLLEGE, Pa. — Pennsylvania State University announced the pending release of new logos and a signature mark for the Nittany Lions' brand.
Starting on Oct. 4, merchandise with the updated and modernized logos will be available before Penn State football takes on UCLA.
The new logo consists of a full body, head and signature mark of the iconic lion in an effort to enhance the connection of the Nittany Lion to fans.
“The Nittany Lion mascot has been a mainstay to the image of Penn State for 120 years, embodying the ‘We Are’ spirit and cultivating pride from the classroom to the athletics fields,” Rachel Pell, vice president for strategic communications said in a press release. "I'm excited to introduce to the Penn State community a fresh take on our beloved Nittany Lion, especially the highly requested signature, which can now be shared with the broader Penn State audience through stickers and decals.”
The new product line will be available at The Family Clothesline where the mascot will be in attendance on Oct. 4 from 4:15-5 p.m. to sign autographs and take pictures with fans.
Products with the logo and signature will include apparel, hats, mugs, stickers, giftware and more.
After the release, the merchandise will be made available across all retail locations that sell Penn State products.
