People in the Poconos Weigh In on Gillette’s New ‘Toxic Masculinity’ Ad

STROUDSBURG, Pa. -- A new slogan for a long-time razor company is all the buzz on social media.

The new Gillette Commercial has been re-tweeted on Twitter nearly 200,000 times. On Facebook, it has four million views and thousands of comments.

The new ad replaces the company's original slogan, "The Best a Man Can Get," with the question, "Is This the Best a Man Can Get?"

The ad urges men to get rid of "toxic masculinity" by using clips showing other men putting a stop to sexual harassment, bullying, and fighting.

And that saying, "boys will be boys," is not an excuse.

Women's Resources of Monroe County shared the ad on its Facebook page.

Executive director Lauren Peterson says in a time where people are starting to speak out, it's good to see a major company speak up.

"These are all big messages that we have been trying to push for a good couple of years now. And now seeing a big company like Gillette really get behind this and push it out, in an avenue that is getting a lot of national attention, we are cheering in here. It's great," said Lauren Peterson, Women's Resources of Monroe County Executive Director.

The commercial is getting mixed reviews. Some love it. Some hate it.

Newswatch 16 stopped by Muscle Inc. Gym on Main Street in Stroudsburg to ask men what they think of the ad.

Samir Rivera from East Stroudsburg doesn't think the ad is anti-male, but instead a positive for change.

"I completely agree with it. I am all for it because there are a lot of people who think that being a man has to do with being a jerk, but no, you can be a gentleman as well as being a man, and it doesn't make you any less of a man," said Rivera.

People who saw the commercial believe not only was it important that Gillette focused on men being respectful to women, but also men being respectful to other men.

"The stigma has always been kind of the manliness factor of what goes into being a man can be a bit, you know, not necessarily what the right way of going about things should be," said Doug Chessen, Muscle Inc. Gym.

7 comments

  • jimbrony

    What ever happened to advertisements that simply said ‘We think we have a pretty good product here, we’d like you to try it’? Almost every stinking ad these days has to push some kind of political message or social agenda. Sure, it gets people talking-but it also gets a lot (like myself) to take my business elsewhere.

  • Gary Richard

    There’s an ad that offended millions of men, so you sent a female reporter to interview a women’s resource manager about it. Great reporting.

  • Chris (@MrChris_75)

    Sexism and stereotyping is wrong regardless of which gender does it. This ad was an exploit of current affairs to garner sales and create a wider divide. This consumer is going back to safety razors for $20/yr instead of these opportunists for more than $100/yr. How about this ‘Be a better version of yourself’ – I’ll even split my royalties with donations to non-sexist platforms.

    • Silverfish Imperetrix

      Harry’s is loaded with SJWs too. I suggest you check into them a little more, then cancel. (I can hardly believe we’re even having this conversation. The stinking bolsheviks have their fingers into everything.)

Comments are closed.

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