GIANT Stores Introduce ‘Marty’ the Robot Assistant

CARLISLE, Pa. — GIANT Food Stores is preparing to unleash a robot army, but don’t worry, these googly-eyed bots are here to help.

After a successful pilot program, GIANT Food Stores announced Monday that it will introduce “Marty,” a new robotic assistant, in all of its 172 stores.

‘Marty,’ GIANT stores robot assistant

The tall, gray robot will soon be working alongside its human counterparts.

“Bringing robotics and A.I. from a research lab to the sales floor has been a very exciting journey, and we were thrilled by the customer response in our pilot stores,” said Nicholas Bertram, president, GIANT Food Stores. “Our associates have worked hard to bring this innovation to life with amazing partners.”

The robot assistants will join the stores as part of a partnership between GIANT, Ahold Delhaize USA services company Retail Business Services, and Jabil subsidiary Badger Technologies.

The in-store robots, which move around the store unassisted, are being used to identify hazards, such as liquid, powder and bulk food-items spills and provide reporting that enables quick corrective action.

The robots’ efforts free up associates to spend more time serving with customers. They also help stores mitigate risk caused by such spills.

GIANT will be deploying Marty to its 172 GIANT and MARTIN’S Food Markets stores in waves over the coming months with expected completion slated for mid-2019.


  • Lance Grach

    Is this necessary? Just one more thing blocking aisles. Besides someone will be offended because the robot is dark in color. I won’t be surprised.

  • jimbrony

    I guess Giant didn’t learn from the epic failure that Britain had with ‘Fabio’ – their grocery store robot. “The robots’ efforts free up associates to spend more time serving with customers.“ Because we all know how well all the voice recognition software works with all our tech… 🙄 Just what people want, another layer of automation keeping us from interacting with other people. ‘Hey Marty, where can I find the milk’ ‘It’s in the milk aisle sir’ 🤦🏻‍♂️

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