WNEP's 34th annual Feed A Friend program is officially underway.
Newswatch 16's Ryan Leckey kicked off the event on Tuesday.
He was joined by campaign volunteers at one of the program's participating agencies, United Neighborhood Centers in Scranton.
Now through Thanksgiving, the WNEP tradition helps collect non-perishable goods and monetary donations in 18 counties.
Food is then distributed to area families in need this holiday season across northeastern and central Pennsylvania.
All donations collected in your county, stay in your county.
If you are an area business, organization or school that would like to become a collection site, click here to learn how to get involved.
WNEP, Pepsi, and PDQ help sponsor Feed A Friend.
Tuesday, October 16, 2018, is also World Food Day. It's aimed at bringing attention to the hunger crisis.
As part of this global campaign, the Junior League of Scranton is taking part in the "Little Black Dress Initiative."
Its members of the league are wearing the same black clothes all week to raise awareness of poverty and hunger issues in our area.
The group is also hosting a fundraiser on Friday, October 19 to collect new and gently used business attire for Dress for Success in Scranton. Learn more about the event here!