Columbia County Woman Helps Pull Controversial Super Bowl Ad

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

BERWICK -- An advertisement in this weekend's Super Bowl has been pulled, thanks in part to the rallying cry from one Columbia County woman.

The computer domain name company Go Daddy has pulled a controversial ad it claims it planned to run on Sunday. It showed a puppy getting lost, finding his way home through the elements, then ultimately getting sold by its owner, who created a domain name on GoDaddy.com.

And it's the fact that the dog was sold online that upset one Berwick woman so much that she started a petition.

"I logged on and looked at [the ad]," said Helena Yurcho of Berwick. "My first reaction was sad. Then I was really angry and I had to do something."

So Yurcho created a petition online to remove the ad. In a matter of hours, the animal rescue volunteer had more than 42,000 signatures. More importantly,  Go Daddy's CEO had announced they pulled the ad.

"At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear." -- Blake Irving, GoDaddy's Chief Executive Officer and Board Director

"I did not expect them to pull the ad," Yurcho explained. "I was really hopeful, but I was realistic. This whole thing is completely mind blowing."

Regardless of whether or not Go Daddy actually intended to air the ad during the Super Bowl, this Berwick newlywed says the whole experience has pointed out quite the growing problem.

"Selling an animal online is probably one of the worst things you can do for an animal, so that's really what set me off," Yurcho explained.

Almost every other weekend, Yurcho and her sister-in-law are volunteering to help transport dogs from kill shelters and puppy mills to new and safe homes. So Ashley Hargraves, Yurcho's sister-in-law, said she's not surprised at all to see Yurcho taking action and making family and friends in Berwick quite proud.

"A lot of people don't speak up," said Hargraves. "[They say,] 'I'm only one person and I can't make a difference.' You really can make a difference."

Representatives at Go Daddy announced they have a replacement advertisement ready to go for Sunday. As for Yurcho, an owner of three cats, she told Newswatch 16 now might the time to finally get a dog for her and her husband.

The ad has since been uploaded to YouTube by several users.

59 comments

  • Depressed With Mankind

    I am glad they pulled the commercial. It’s about the whole idea about a struggling, lost pup finally being found….which normally would be a happy ending….but NOOOO…. The dog is sold and whisked away like an item…like trash. The lady was only worried about the CASH she might have lost. WOW. Talk about a slap in the face. It’s the principle behind it. Values have gone down the toilet. I am not against responsible selling of pets online….but don’t make it seem like they are an unwanted items or trash. Glad you came back so I can cash you in… People don’t need the reinforcement that animals are trash….and yes, unfortunately, this will reinforce that type of mentality for many. I mean seriously….why even go there? It’s stupid. I am disappointed in the many who think it’s fine. Imagine if it was for child adoption….omg people would be out of the woodwork.

  • Well done Godaddy!!! Well done!!

    Godaddy.com is receiving all of the publicity it planned to receive, and more. That creative director just got a FAT bonus. Congratulations buddy, and you didn’t even have to run the add during the Super bowl. Boom!, another bonus for this guy!!!

  • Get a life

    Seriously “lady”?!
    There are millions of obused dogs/animals out there that truly need help and you are worried about a commercial that depicts an older couple on a huge farm raising nice, healthy looking puppies?! You’re upset because they are sold online?! Did you ever think that breeders might use the same technology to run checks on possible buyers to ensure good futures/homes for their little pups?! Get over your 30sec of fame, use the big bad internet to educate yourself before embarrassing yourself and your town/state on national television again!!!

  • Dozer

    SHUT UP!!! Probably hates men and the world for all her problems. No one wants to hear from you. Go back into your cave and go to sleep. I don’t want to see her on the TV. Come interview me WNEP and I will tell you why. Looks like someone my body got on hog night???

  • AnneMarie

    Pull it, and raise awareness for WHAT! The almighty dollar….”BEING SOLD” after finding it’s way back home…What poor taste and I will never use your company ever…Times must be tough to stoop this low…

  • Archer

    People like the one in the commercial are trash. Glad this terrible commercial was pulled. Buying/selling animals over the internet is terrible as well. Shame on anyone that sells pets like that. Who knows what type of person is buying them.

    • John

      Buying pets online from a breeder does not mean it’s wrong. Breeders usually have lengthy application forms and talk to you over the phone and get to know you first. Don’t comment on stuff before you Know your facts! Sometimes I feel people like you comment on these stories because you have no life. Take that time you have and do research BEFORE you post!

  • Justin

    Wow Lorianna, please keep giving us your completely useless opinion. I can’t believe there are really people this stupid who manage to survive on a daily basis.

  • lorianna3344

    Figures all men didn’t see anything wrong with this
    Men never see anything, except their rectums, because they usually have their heads up their asses, or someone else’s.

    • Jason

      Lorianna goes out shopping, spending more money while gossiping at work and sitting on her butt all day long….Wow Lorianna, keep the man-hating for something else. Sorry that a man treated you badly, but keep the bashing to a low, or expect it all to come back to you with snide remarks. I see bad men and bad women daily, and no one is different. I’m sure with this article that there are both men and women that found it offensive, but other than that, it’s a commercial not to be taken seriously. Just because it’s going on during the super bowl doesn’t mean that it’s just men watching it. Get your facts straight and keep your nasty and rude opinions to yourself and go back to your rude and horrible life.

      • lorianna3344

        Then NOT ONLY do the comments from MEN on here, don’t see anything wrong with this commercial,
        Then they comment, in a very nasty way about her appearance, and call her names, really? Did you ever stop to think for 1 minute, that it might be a health issue? Oh no that would require thinking.
        And no, I am NOT heavy, so don’t go there.
        And I am sure not all of you that made nasty comments are sporting, six pack abs.
        Her appearance has NOTHING to do with this ad.
        As well as my shopping, (in which I earn), and sitting on my butt? in which I am on my feet, trying to save other peoples butts.
        And as far as keeping MY nasty and rude opinions to myself?, You should practice what you preach, I do believe you are exhibiting signs and symptoms of diarrhea of the mouth.

  • Justin Martini

    This commercial is a spoof of this years Budweiser Clydesdale commercial. GoDaddy is trying to lock in the viewers who love those commercials so much. And seriously, 3 out of my 4 dogs have been found online as I’m sure a large number of other pet owners have found their animals. I feel bad for GoDaddy who probably paid millions to air this commercial and because they have a heart they loose all that money because some people can’t think rationally.
    I would like to personally apologize to GoDaddy for the ignorance and irrational reasoning held by someone in my own state.

  • Debbie

    I saw this commercial, I didn’t like it at all, it’s very misleading, you think this puppy gets lost and goes through a lot to find it’s way back home, runs to and jumps in the owners arms, adorable,right?, yep, until the owner opens her mouth, and shows no care what so ever, and seems only to care about selling the puppy.. I have no words for how I felt after watching it.. I am so glad they pulled the commercial, this is of no benefit to anyone, especially Go Daddy…your ad was in very poor taste for anyone to see! Also wanted to add, any breeder that has that type of attitude shouldn’t be breeding anything!!!

  • Chuck

    Give me a break!!! “Selling a dog online is probably one of the worst things you can do to an animal?” Get real, the internet is the way society operates in 2015. I found my dog online and if he could speak, he would tell you “it was the BEST thing that could have ever happened to him”. Get over yourself!!!

  • jim

    Seriously?
    This person who complained is really a sad sad person,whose life is so miserable that she needs to complain about things that entertain others.
    Its not surprising to me that she has cats. She probably has a hundred of them running around. Shes probably the crazy cat lady in her neighborhood.

  • stacy

    i guess I dont get the issue either. shoot petfinder is a website that trades in animals and is linked to the shelters and adoption agencies. legit breeders have had online sites for years. its much to do about nothing imo

  • Steve R

    Seriously people. Come on. We should be able to see through the things that are meant to just be funny and for Our Ammusement, and those things that cross the line. A dog being sold, doesn’t cross a line. Ten people living under a bridge down by a river on cold winter nights.. That crosses a line. People killing people, that crosses a line. Animals being abused, crosses a line. Disease, hatred, abuse.. Cross a line.. Come on people. Get over your selfs. We have to stop this insistent nit picking at every little thing that has edge.. Or we will live in a real world “idiocracy” seriously it will happen. A world full of idiots.. Who get mad over everything. And hate the truth and embrace the stupid dull, and dumb founded. Bring back God, and get rid of this Sense of over self worth we all think we are Entitled too.

  • Whats so bad here?

    So, if you raise Golden Retrievers on your farm, you are only allowed to post them for sale in a newspaper or post signs on the side of the road “puppies for sale”? You are not allowed to utilize today’s technology and social media to announce to a larger population of dog lovers who may want to buy one of your prized Golden Retrievers? Since Golden Retrievers usual sell for anywhere from 500 to 1500 bucks, the lady in the commercial can afford an iPad, a delivery van, and her own domain name. Sleazy puppy mills are one thing, but this commercial did not give me that impression.
    Guess I don’t get the big fuss…

  • Steve R

    Seriously people. Come on. We should be able to see through the things that are meant to just be funny and for Our Ammusement, and those things that cross the line. A dog being sold, doesn’t cross a line. Ten people living under a bridge down by a river on cold winter nights.. That crosses a line. People killing people, that crosses a line. Animals being abused, crosses a line. Disease, hatred, abuse.. Cross a line.. Come on people. Grover your selfs. We have to stop this insistent nit picking at every little thing that has edge.. Or we will live in a real world “idiocracy” seriously it will happen. A world full of idiots.. Who get mad over everything. And hate the truth and embrace the stupid dull, and dumb founded. Bring back God, and get rid of this Sense of over self worth we all think we are Entitled too.

    • Archer

      Homeless people can help themselves, animals aren’t so lucky. I’d help a homeless animal over a guy living under a bridge any day.

Comments are closed.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.