SOUTH ABINGTON TOWNSHIP--- At McCarthy Flowers in South Abington Township, it's all hands on deck for the Valentine's Day rush.
The owner says the timing of the holiday this year has made for great business.
"It's the best that we've ever had, the fact that it's on a Thursday helps us tremendously because the guys have had all week to think about it, they can't really take everybody out to dinner tomorrow night because the girls have to work Friday so this is absolutely our ideal day," said business owner Brian McCarthy.
Sweet smelling roses are a staple for many on the romantic holiday.
The coolers at McCarthy Flowers are filled with hundreds of orders, in all different colors.
Customers said flowers are the perfect way to show you care.
"I just think it's a great thing. I know she really enjoys and I mean sometimes they an be expensive, but you know what, it's not the money, it's really the thought about it," said Derrick Warner of Scott Township.
"Pretty much just tradition, goes with the holiday and it's easier than shopping for something else," said Kevin Davis of Factoryville.
Flowers are, of course, popular for Valentine's Day, but the holiday is also about the sweet stuff.
A steady stream of customers filled a Gertrude Hawk store in Dunmore, Lackawanna County, as folks picked up treats for Valentine's Day.
"Last minute for my mother and my wife," said Brian Rosar of Carbondale as he headed to the cash register with boxes of chocolates.
For workers at Gertrude Hawk and at McCarthy Flowers, Valentine's Day is more than just one day. It is a flurry of activity for days leading up to the holiday.
"It's like cramming another month into a couple of days, so I always tell people it's our thirteenth month of the year but we do it between the 11th, the 13th and the 14th," laughed Brian McCarthy.