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MARKET PROFILE

Education

There are 23 Colleges and Universities in our DMA

Business and Industry

Many Fortune 500 Companies are located in our DMA

Restaurants and Shopping

Northeastern and Central Pennsylvania is experiencing a retail renaissance

Entertainment and Recreation

Tourism is our fastest growing industry with three professional Minor League teams, huge entertainment venues, ski resorts and racetracks.

Technology

Technology is becoming a major force in our local economy

WNEP-TV Sales Team

WNEP-TV COMMERCIAL PRODUCTION DEPARTMENT

Our goal is to create the most effective, memorable and successful commercial to sell your product or service. No matter what your budget, WNEP-TV can provide you with a quality, outstanding commercial.

Available to our Clients

• Sony XD-cam digital videography

• Full HD Production Capabilities

• Digital computer editing for quality second to none

• 2D and 3D animation so your commercial will really stand out

• In-house lighting and sound studio

• Any size project from elaborate to smaller scale productions

Powerful Images, Imaginative Concepts and Ideas That Work!

WNEP-TV’s Commercial Production Department is your full service production facility!

WHY TELEVISION?

Television: The Ultimate Communicator

• Reaches a larger audience than any other medium

• Perceived as most influential, authoritative, exciting and persuasive

• Educates consumer about products and services available to them

• Maximizes potential for size, reach, and impact

Newswatch 16’s Stormtracker Weather

The most accurate and up to the minute forecasting by five meteorologists!

Every Newswatch 16 Newscast is #1

WNEP-TV COMMUNITY SERVICES

Feed a Friend Project – WNEP-TV along with the support of civic groups, churches, schools, businesses and our entire region collect food and money to provide food for needy families during Thanksgiving.

Operation Save A Life – Each year, WNEP partners with Kidde, the largest manufacturer of fire safety products, to distribute smoke alarms to hundreds of local fire department and several county departments of Emergency Service throughout our viewing area.

Christmas Parade – WNEP-TV personalities showcase and highlight all the excitement of the Parade and Santa’s arrival in this annual live broadcast from downtown Scranton.

Dream Team Showcase – WNEP-TV Sportscaster, Jim Coles, hosts this local high school football showcase celebrating some of NEPA’s best football athletes.

Saint Joseph Festival – WNEP-TV locally produces this annual telethon that has successfully raised millions of dollars for children and young adults with severe physical and mental disabilities.

Go Joe Bike Race – Weatherman, Joe Snedeker bikes hundreds of miles annually, raising money for St. Joes.

Public Service Bulletin Board – Community events can be posted on the PSBB by logging onto WNEP.com.

Public Service Announcements – WNEP-16 donates hundreds of thousands of dollars in air time to local charities.

Ryan’s Run – WNEP TV’s Ryan Leckey and 33 other local runners completed the TCS New York City Marathon, Allied Services celebrated the end of another successful Ryan’s Run campaign, announcing a total of $389,812.00 raised in 2015.

Trail of Treats – WNEP-TV hosts annual Halloween parties for disabled children with the support of local hotels and corporate sponsors.

WNEP.com is the region’s leading provider of news and information online. We dominate the market and remain on the cutting-edge of technology. We were the:

• First commercial television website in the Commonwealth of Pennsylvania
• First in the market to offer news and weather online
• First to offer breaking news online
• First to post school closings online
• First and only to send school closings via email
• First to send school closings via push alerts in our mobile apps
• First and only to offer streaming video
• First to feature blogs
• First to feature geographically targeted advertising
• Most visited news and information website in the local television market
• Most visited local news mobile apps in the local television market
• Most local news media Facebook followers in the local television market