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MARKET PROFILE
Market Rank is 55 out of 210 markets
Metro TV Households 220,060
DMA TV Households 563,540
NSI TV Households 662,190
Cable penetration 60%
Alternate Delivery Systems 36%
Effective Buying Income of over $29 Billion
| 17 County DMA / TV Homes Bradford / 24,450 Carbon / 25,420 Clinton / 14,470 Columbia / 25,280 Lackawanna / 83,290 Luzerne / 126,050 Lycoming / 45,110 Monroe / 58,020 Montour / 7,080 Northumberland / 37,330 Schuylkill / 56,690 Snyder / 13,880 Sullivan / 2,700 Susquehanna / 16,820 Union / 13,840 Wayne / 19,870 Wyoming / 10,720 |
TV HH Demographics (000s) Persons 2+ / 1394 Persons 18+ / 1127 Persons 12-24 / 244 Persons 12-34 / 397 Persons 18-34 / 291 Persons 18-49 / 559 Persons 25-54 / 532 Total Women 18+ / 583 18-34 / 143 18-49 / 280 25-54 / 268 50+ / 304 Total Men 18+ / 544 18-34 / 147 18-49 / 280 25-54 / 264 |
*Source: Nielsen Station Index – Feb. 2013
Education
There are 23 Colleges and Universities in our DMA
Business and Industry
Many Fortune 500 Companies are located in our DMA
Restaurants and Shopping
Northeastern and Central Pennsylvania is experiencing a retail renaissance
Entertainment and Recreation
Tourism is our fastest growing industry with three professional Minor League teams, huge entertainment venues, ski resorts and racetracks.
Technology
Technology is becoming a major force in our local economy
WNEP-TV Sales Team
| NAME | TITLE | PHONE | |
| Mike Last | General Sales Manager | (570) 207-2422 | michael.last@wnep.com |
| Ed Hart | Local Sales Manager | (570) 207-2494 | ed.hart@wnep.com |
| Tim Moran | Internet Sales Director | (570) 207-2469 | tim.moran@wnep.com |
| Greg Congdon | Account Executive | (570) 207-2477 | greg.congdon@wnep.com |
| Lee Flynn | Account Executive | (570) 207-2430 | lee.flynn@wnep.com |
| Amanda Schattenberg | Account Executive | (570) 207-2424 | amanda.schattenberg@wnep.com |
| Bob Loftus | Account Executive | (570) 207-2461 | bob.loftus@wnep.com |
| Jennifer Mican | Account Executive | (570) 207-2426 | jennifer.mican@wnep.com |
| Lee Monteforte | Account Executive | (570) 207-2428 | lee.monteforte@wnep.com |
| Patrick Moran | Account Executive | (570) 207-2807 | patrick.moran@wnep.com |
| PRODUCTION | |||
| Steve Gianacopoulos Director of Client Services steve@wnep.com | |||
WNEP-TV COMMERCIAL PRODUCTION DEPARTMENT
Our goal is to create the most effective, memorable and successful commercial to sell your product or service. No matter what your budget, WNEP-TV can provide you with a quality, outstanding commercial.
Available to our Clients
- Sony XD-cam digital videography
- Full HD Production Capabilities
- Digital computer editing for quality second to none
- 2D and 3D animation so your commercial will really stand out
- In-house lighting and sound studio
- Any size project from elaborate to smaller scale productions
Powerful Images, Imaginative Concepts and Ideas That Work!
WNEP-TV’s Commercial Production Department is your full service production facility!
WHY TELEVISION?
Television: The Ultimate Communicator
- Reaches a larger audience than any other medium
- Perceived as most influential, authoritative, exciting and persuasive
- Educates consumer about products and services available to them
- Maximizes potential for size, reach, and impact
NEWSWATCH 16 RATED #1 FOR MORE THAN 30 YEARS!
Every Newswatch 16 Newscast is #1 in its time period. Newswatch 16 at 6PM has been honored several times as the nation’s #1 Local News. As the most watched, most trusted, most powerful Local News Station, we are committed to all of Northeastern & Central Pennsylvania. Our credo “PROUD TO SERVE” includes “everyone” which is demonstrated by a dedicated staff of reporters who cover stories in outlying cities and towns, not just the easy to reach metro. Our sports anchors also cover local events, and travel the market to the many high schools and colleges throughout Northeastern & Central Pennsylvania. Every story matters to WNEP-TV’s Newswatch 16!
Newswatch 16 Delivers 43.5 Hours of News Programming a Week!
We air more live half hour Local News Programs than the competition. Newswatch 16 is also available on various cable outlets and on demand on WNEP.com. News when you want it! Anytime you want it!
*NSI-Feb ’13
Newswatch 16’s Stormtracker Weather
The most accurate and up to the minute forecasting by five meteorologists!
Every Newswatch 16 Newscast is #1
WNEP-TV COMMUNITY SERVICES
Trail of Treats: WNEP-TV hosts annual Halloween parties for disabled children with the support of local hotels and corporate sponsors.
Feed a Friend Project: WNEP-TV along with the support of civic groups, churches, schools, businesses and our entire region collect food and money to provide food for needy families during Thanksgiving.
Christmas Parade: WNEP-TV personalities showcase and highlight all the excitement of the Parade and Santa’s arrival in this annual live broadcast from downtown Scranton.
Dream Team Showcase: WNEP-TV Sportscaster, Jim Coles, hosts this local high school football showcase celebrating some of NEPA’s best football athletes.
Saint Joseph Festival: WNEP-TV locally produces this annual telethon that has successfully raised millions of dollars for children and young adults with severe physical and mental disabilities.
Go Joe Bike Race: Weatherman, Joe Snedeker bikes hundreds of miles annually, raising money for St. Joes.
Public Service Bulletin Board: Community events can be posted on the PSBB by logging onto WNEP.com.
Public Service Announcements: WNEP-16 donates hundreds of thousands of dollars in air time to local charities.
Closed Captioning: WNEP-TV 16 was the first station in NEPA to close caption Newscasts for the hearing impaired.
Ryan’s Run: Ryan’s Run is promoted by WNEP-TV and features 100 runners, 12 corporate sponsors, 15 schools and countless donors from Northeastern and Central Pennsylvania have helped to raise more than $900,000 for children and adults with disabilities.
ABC: THE MOST WATCHED NETWORK
WNEP-TV: A Powerhouse ABC Affiliate
WNEP-TV also airs the highest rated Good Morning America in the country.
WNEP.COM
Averaging 11 million pageviews monthly!
Google Analytics 2014
WNEP.com is the region’s leading provider of news and information online. We dominate the market and remain on the cutting-edge of technology. We were the:
- First commercial television website in the Commonwealth of Pennsylvania
- First in the market to offer news and weather online
- First to offer breaking news online
- First to post school closings online
- First and only to send school closings via email
- First to send school closings via text alerts
- First and only to offer streaming video
- First to feature blogs
- First to feature geographically targeted advertising
- Most visited news and information website in the local television market
- Most visited local news mobile apps in the local television market
- Most local news media Facebook followers in the local television market
