Market Rank is 54 out of 210 markets
Metro TV Households 223,700
DMA TV Households 590,740
NSI TV Households 674,120
Cable penetration 61%
Alternate Delivery Systems 35%
Effective Buying Income of over $29 Billion
| 17 County DMA / TV Homes Bradford / 24,460 Carbon / 26,550 Clinton / 14,660 Columbia / 25,220 Lackawanna / 84,610 Luzerne / 128,190 Lycoming / 46,230 Monroe / 59,000 Montour / 6,970 Northumberland / 37,360 Schuylkill / 59,980 Snyder / 13,960 Sullivan / 2,520 Susquehanna / 16,320 Union / 13,630 Wayne / 19,900 Wyoming / 10,960 |
TV HH Demographics (000s) Persons 2+ / 1404 Persons 18+ / 1134 Persons 12-24 / 246 Persons 12-34 / 416 Persons 18-34 / 306 Persons 18-49 / 604 Persons 25-54 / 577 Total Women 18+ / 589 18-34 / 151 18-49 / 302 25-54 / 290 50+ / 287 Total Men 18+ / 643 18-34 / 182 18-49 / 355 25-54 / 338 |
*Source: Nielsen 2011 and US Census Bureau
Education
There are 23 Colleges and Universities in our DMA
Business and Industry
Many Fortune 500 Companies are located in our DMA
Restaurants and Shopping
Northeastern and Central Pennsylvania is experiencing a retail renaissance
Entertainment and Recreation
Tourism is our fastest growing industry, with three professional Minor League teams, large entertainment venues, ski resorts, racetracks, etc.
Technology
Technology is becoming a major force in our local economy
WNEP-TV Sales Team
Our goal is to create the most effective, memorable and successful commercial to sell your product or service. No matter what your budget, WNEP-TV can provide you with a quality, outstanding commercial.
Available to our Clients
- Sony XD-cam digital videography
- Digital computer editing for quality second to none
- 2D and 3D animation so your commercial will really stand out
- In-house lighting and sound studio
- Any size project from elaborate to smaller scale productions
Powerful Images! Imaginative Concepts and Ideas That Work!
WNEP-TV’s Commercial Production Department is your full service production facility!
Television is your #1 way to reach influentials!Television: The Ultimate Communicator
- Reaches a larger audience than any other medium
- Perceived as most influential, authoritative, exciting and persuasive
- Educates consumer about products and services available to them
- Maximizes potential for size, reach, and impact
Source: Mediacenter, Bruskin Research
Every Newswatch 16 Newscast is #1 in its time period. Newswatch 16 at 6PM has been honored several times as the nation’s #1 Local News. As the most watched, most trusted, most powerful Local News Station, we are committed to all of Northeastern & Central Pennsylvania. Our credo “PROUD TO SERVE” includes “everyone” which is demonstrated by a dedicated staff of reporters who cover stories in outlying cities and towns, not just the easy to reach metro. Our sports anchors also cover local events, and travel the market to the many high schools and colleges throughout Northeastern & Central Pennsylvania. Every story matters to WNEP-TV’s Newswatch 16!
We air more live half hour Local News Programs than the competition. Newswatch 16 is also available on various cable outlets and on demand on WNEP.com. News when you want it! Anytime you want it!
*Source: Nielsen Station Index – Feb 2012
Trail of Treats: WNEP-TV hosts annual Halloween parties for disabled children with the support of local hotels and corporate sponsors.
Feed a Friend Project: WNEP-TV along with the support of civic groups, churches, schools, businesses and our entire region collect food and money to provide food for needy families during Thanksgiving.
Christmas Parade: WNEP-TV personalities showcase and highlight all the excitement of the Parade and Santa’s arrival in this annual live broadcast from downtown Scranton.
Dream Team Showcase: WNEP-TV Sportscaster, Jim Coles, hosts this local high school football showcase celebrating some of NEPA’s best football athletes.
Home and Backyard Expo: A spin-off of our weekly locally produced television program, this three-day event is held at a local venue every other year highlighting home and backyard vendors.
Pennsylvania Outdoor Life: A spin-off of another of our locally produced television programs now in its 22nd year features vendors that appeal to all types of outdoor enthusiasts.
Saint Joseph Festival: WNEP-TV locally produces this annual telethon that has successfully raised millions of dollars for children and young adults with severe physical and mental disabilities.
Go Joe Bike Race: Weatherman, Joe Snedeker bikes hundreds of miles annually, raising money for St. Joes.
Muscular Dystrophy Telethon: WNEP-TV makes a difference for many children and adults in this annual event, raising millions of dollar over the years.
Public Service Bulletin Board: Community events can be posted on the PSBB by logging onto WNEP.com.
Public Service Announcements: WNEP-16 donates hundreds of thousands of dollars in air time to local charities.
Closed Captioning: WNEP-TV 16 was the first station in NEPA to close caption Newscasts for the hearing impaired.
WNEP-TV: A Powerhouse ABC Affiliate
Combine to deliver one of the Highest Rated Television Stations in the Country!
ABC has entered a new era with most watched, most upscale programming. Five of the top 10 programs that over-index upscale viewers are on ABC. That’s more than any other network! ABC has a total of eleven programs attracting $75K+/4+yrs college viewers.
Desperate Housewives
Grey’s Anatomy * Dancing With Stars
Modern Family * Castle
WNEP-TV also airs the highest rated Good Morning America in the country.
Averaging 7.8 million pageviews monthly!
Google Analytics 2012
WNEP.com is the region’s leading provider of news and information online. We dominate the market and remain on the cutting-edge of technology. We were the:
- First commercial television website in the Commonwealth of Pennsylvania
- First in the market to offer news and weather online
- First to offer breaking news online
- First to post school closings online
- First to send school closings via email and text alerts
- First to offer streaming video
- First to feature blogs
- First to feature geographically targeted advertising
- Most visited news and information website in the local television market
- Most visited local news mobile apps in the local television market
- Most local news media Facebook followers in the local television market
