State Police Tip Line: 1 (866) 326-7256

Click here to contact a member of our sales staff


MARKET PROFILE

Wilkes-Barre/Scranton is located in the foothills of the Pocono Mountains within a 130 mile radius of New York City and Philadelphia

Market Rank is 54 out of 210 markets

Metro TV Households 220,060

DMA TV Households 581,020

NSI TV Households 662,190

Cable penetration 60%

Alternate Delivery Systems 36%

Effective Buying Income of over $29 Billion

17 County DMA / TV Homes
Bradford / 24,450
Carbon / 25,420
Clinton / 14,470
Columbia / 25,280
Lackawanna / 83,290
Luzerne / 126,050
Lycoming / 45,110
Monroe / 58,020
Montour / 7,080
Northumberland / 37,330
Schuylkill / 56,690
Snyder / 13,880
Sullivan / 2,700
Susquehanna / 16,820
Union / 13,840
Wayne / 19,870
Wyoming / 10,720
TV HH Demographics (000s)
Persons 2+ / 1394
Persons 18+ / 1127
Persons 12-24 / 244
Persons 12-34 / 397
Persons 18-34 / 291
Persons 18-49 / 559
Persons 25-54 / 532
Total Women
18+ / 583
18-34 / 143
18-49 / 280
25-54 / 268
50+ / 304
Total Men
18+ / 544
18-34 / 147
18-49 / 280
25-54 / 264

*Source: Nielsen Station Index – Feb. 2013

Education

There are 23 Colleges and Universities in our DMA

Business and Industry

Many Fortune 500 Companies are located in our DMA

Restaurants and Shopping

Northeastern and Central Pennsylvania is experiencing a retail renaissance

Entertainment and Recreation

Tourism is our fastest growing industry with three professional Minor League teams, huge entertainment venues, ski resorts and racetracks.

Technology

Technology is becoming a major force in our local economy


WNEP-TV Sales Team

NAME TITLE PHONE EMAIL
Mike Last General Sales Manager (570) 207-2422 michael.last@wnep.com
Ed Hart Local Sales Manager (570) 207-2494 ed.hart@wnep.com
Tim Moran Internet Sales Director (570) 207-2469 tim.moran@wnep.com
Greg Congdon Account Executive (570) 207-2477 greg.congdon@wnep.com
Lee Flynn Account Executive (570) 207-2430 lee.flynn@wnep.com
Amanda Schattenberg Account Executive (570) 207-2424 amanda.schattenberg@wnep.com
Bob Loftus Account Executive (570) 207-2461 bob.loftus@wnep.com
Jennifer Mican Account Executive (570) 207-2426 jennifer.mican@wnep.com
Lee Monteforte Account Executive (570) 207-2428 lee.monteforte@wnep.com
Patrick Moran Account Executive (570) 207-2807 patrick.moran@wnep.com
PRODUCTION
Steve Gianacopoulos     Director of Client Services   steve@wnep.com
To Contact our General Manager or Station Manager
Chuck Morgan     General Manager     (570) 346-7474

WNEP-TV COMMERCIAL PRODUCTION DEPARTMENT

Our goal is to create the most effective, memorable and successful commercial to sell your product or service. No matter what your budget, WNEP-TV can provide you with a quality, outstanding commercial.

Available to our Clients

  • Sony XD-cam digital videography
  • Digital computer editing for quality second to none
  • 2D and 3D animation so your commercial will really stand out
  • In-house lighting and sound studio
  • Any size project from elaborate to smaller scale productions

Powerful Images, Imaginative Concepts and Ideas That Work!

WNEP-TV’s Commercial Production Department is your full service production facility!


WHY TELEVISION?

Television is your #1 way to reach influentials!

Television: The Ultimate Communicator

  • Reaches a larger audience than any other medium
  • Perceived as most influential, authoritative, exciting and persuasive
  • Educates consumer about products and services available to them
  • Maximizes potential for size, reach, and impact

NEWSWATCH 16 RATED #1 FOR MORE THAN 30 YEARS!

Every Newswatch 16 Newscast is #1 in its time period. Newswatch 16 at 6PM has been honored several times as the nation’s #1 Local News. As the most watched, most trusted, most powerful Local News Station, we are committed to all of Northeastern & Central Pennsylvania. Our credo “PROUD TO SERVE” includes “everyone” which is demonstrated by a dedicated staff of reporters who cover stories in outlying cities and towns, not just the easy to reach metro. Our sports anchors also cover local events, and travel the market to the many high schools and colleges throughout Northeastern & Central Pennsylvania. Every story matters to WNEP-TV’s Newswatch 16!

Newswatch 16 Delivers 43.5 Hours of News Programming a Week!

We air more live half hour Local News Programs than the competition. Newswatch 16 is also available on various cable outlets and on demand on WNEP.com. News when you want it! Anytime you want it!

*NSI-Feb ’13

Newswatch 16’s Stormtracker Weather

The most accurate and up to the minute forecasting by five meteorologists!

Every Newswatch 16 Newscast is #1


WNEP-TV COMMUNITY SERVICES

Trail of Treats: WNEP-TV hosts annual Halloween parties for disabled children with the support of local hotels and corporate sponsors.

Feed a Friend Project: WNEP-TV along with the support of civic groups, churches, schools, businesses and our entire region collect food and money to provide food for needy families during Thanksgiving.

Christmas Parade: WNEP-TV personalities showcase and highlight all the excitement of the Parade and Santa’s arrival in this annual live broadcast from downtown Scranton.

Dream Team Showcase: WNEP-TV Sportscaster, Jim Coles, hosts this local high school football showcase celebrating some of NEPA’s best football athletes.

Saint Joseph Festival: WNEP-TV locally produces this annual telethon that has successfully raised millions of dollars for children and young adults with severe physical and mental disabilities.

Go Joe Bike Race: Weatherman, Joe Snedeker bikes hundreds of miles annually, raising money for St. Joes.

Public Service Bulletin Board: Community events can be posted on the PSBB by logging onto WNEP.com.

Public Service Announcements: WNEP-16 donates hundreds of thousands of dollars in air time to local charities.

Closed Captioning: WNEP-TV 16 was the first station in NEPA to close caption Newscasts for the hearing impaired.

Ryan’s Run: Ryan’s Run is promoted by WNEP-TV and features 100 runners, 12 corporate sponsors, 15 schools and countless donors from Northeastern and Central Pennsylvania have helped to raise more than $900,000 for children and adults with disabilities.


ABC: THE MOST WATCHED NETWORK
WNEP-TV: A Powerhouse ABC Affiliate
WNEP-TV also airs the highest rated Good Morning America in the country.


WNEP.COM

Averaging 11 million pageviews monthly!
Google Analytics 2014

WNEP.com is the region’s leading provider of news and information online. We dominate the market and remain on the cutting-edge of technology. We were the:

  • First commercial television website in the Commonwealth of Pennsylvania
  • First in the market to offer news and weather online
  • First to offer breaking news online
  • First to post school closings online
  • First and only to send school closings via email
  • First to send school closings via text alerts
  • First and only to offer streaming video
  • First to feature blogs
  • First to feature geographically targeted advertising
  • Most visited news and information website in the local television market
  • Most visited local news mobile apps in the local television market
  • Most local news media Facebook followers in the local television market

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