According to Internet sages and the arbiters of faux holidays, September 29 is Coffee Day (also known as National Coffee Day or International Coffee Day).
The origins of this day of caffeinated celebration are largely unknown, but who needs an origin story to justify that second, third or fourth cup?
Coffee purveyors are offering freebies to mark the occasion.
Among them, Dunkin’ Donuts is selling medium-sized cups of coffee for 66 cents — a nod to their 66th anniversary.
National Coffee Day is almost upon us! Only one day away — 9/29! Enjoy a Medium Hot Coffee for $0.66! ☕️🎉 pic.twitter.com/lMKIgec1bb
— Dunkin' Donuts (@DunkinDonuts) September 28, 2016
Krispy Kreme is upping the ante with a free glazed doughnut and a free 12-ounce cup of coffee at participating locations in the US.
Coffee loves doughnuts. This #NationalCoffeeDay on 9/29, come in for a FREE coffee AND an Original Glazed® doughnut. (US/CAN) pic.twitter.com/uVWLdeOFMz
— krispykreme (@krispykreme) September 24, 2016
Pilot Flying J is offering one free small coffee for this year’s National Coffee Day.
Stop & smell the coffee this Thursday with a cup on us! On #NationalCoffeeDay, we’re offering 1 free small coffee. https://t.co/qwYhdMmvT9
— Pilot Flying J (@PilotFlyingJ) September 25, 2016
Sheetz is also offering a free cold brew coffee with your Sheetz loyalty card.
Grab a FREE Cold Brew coffee for #NationalCoffeeDay today with your loyalty card. Offer good while supplies last. pic.twitter.com/vFXVd1KVMi
— Sheetz (@sheetz) September 29, 2016
At Wawa, you can get a free cup of coffee of any size.
Coffee's on us today! Celebrate #NationalCoffeeDay with a cup of FREE any size Wawa Coffee. pic.twitter.com/85WLEC0XXz
— Wawa (@Wawa) September 29, 2016
Starbucks will donate a coffee tree to farmers for every cup of brewed Mexico Chiapas Coffee sold on National Coffee Day in the U.S. and in Mexico.
Today is #NationalCoffeeDay. Here's what Starbucks is doing https://t.co/qhao65LLRW pic.twitter.com/mMEmg8C4gp
— Starbucks News (@Starbucksnews) September 29, 2016
According to the intergovernmental International Coffee Organization, October 1, 2015, was the “first official” International Coffee Day.
Statistics suggest that coffee-loving Finns will outdo the rest of the world.
Finland is No. 1 in the world for coffee consumption per capita, according to data collected by market research provider Euromonitor International. On average, each person in Finland consumed 9.9 kilograms (21.8 pounds) of coffee in 2014.
Sweden, the Netherlands, Norway and Slovenia round out the top five coffee-consuming nations.
The United States didn’t even break the top 10, ranking 25th for coffee consumption in 2014. Americans consumed 3.1 kilograms (6.8 pounds) of coffee per capita last year, the same amount as the citizens of France.
Italians consumed slightly more: 3.4 kilograms (7.5 pounds), coming in at No. 21 on the global list.