Bloomsburg Restaurant Owner’s Plea Goes Viral

BLOOMSBURG -- A restaurant owner in Bloomsburg made a unique plea to the public and it's gone viral.

The owner of "Seasons on Main" is having money troubles. But after posting a video explaining the situation on Facebook, people are stepping in to help.

Gary Vadikin owns the restaurant and says he is humbled by the outpouring of support he's received from all over the country.

Vadikin has owned the place for three and a half years but says it is not making a profit.

"I think that a lot of my customers think that since I own a fine dining restaurant, I'm doing really well. The truth is there are some burger joints that probably make a better profit than I do," said Vadikin.

Vadikin says opening Seasons on Main was his dream but it's turned into a nightmare. He is having trouble paying his bills and may have to close.

Feeling vulnerable, he made an emotional video and posted it to the restaurant's Facebook page. He wanted his faithful customers to know he is struggling to stay open.

Vadikin was not expecting his video to go viral. In just a few hours, the video had tens of thousands of views.

"It was really hard for me to open up that side of me and be vulnerable."

When he woke up, his phone was ringing off the hook with people from all over the country.

"They're making reservations and seeing how they can help. I'm honored."

People around Bloomsburg don't want to see the restaurant close, either.

"It's a wonderful restaurant," said Bloomsburg resident Dwayne Heisler.  "The food is fantastic. It's a very intimate spot and that's kind of nice to have in a small town."

"The food is very good," said Helena Griffith. "It's creative and the atmosphere is very friendly."

Vadikin is known around the community for his generosity. Last Christmas, he handed out free soup in front of his restaurant to people who were hungry.

Newswatch 16 featured Vadikin in 2014 when he worked with another restaurant to give out free pizza to people in need.

"He has a big heart and it's in the right place so I have confidence that he's going to be able to pull this out," said Heisler.

Vadikin says he's overwhelmed with all of the support he's gotten over the last 24 hours and right now he's just taking it all in. He and his customers are hopeful Seasons on Main will stay open for a long time.


  • Ted

    Glad he’s going to keep it running. He dodged a bullet. However, I think he should have a business consultant go thru his books and perhaps look at where he could cut costs and reduce his overhead. Otherwise he may have this same problem next year. And as one reader already mentioned , the area is a shorts & flip flops neighborhood (i.e. ; casual, come-as-you-are). Which doesn’t fit well into the fine dinning genre. Just the same good luck and all the best.

  • john williams

    Unfortunately, the number 1 business startup that fails is restaurants. The economy of the last 8 years has decimated several good businesses which depend on discretinary spending. Good luck Gary, your kindness to others has not gone unnoticed.

  • Cheese

    He looks a little old for a millenial. Here’s the thing, most businesses fail. Suck it up and move on. Also, I wouldn’t consider 26,000 views as “going viral” but maybe if it gets more he can come full circle and be featured as one of your Hot on the Web “news” pieces.

  • whatever831

    Someone should make him a go find me account and raise some $. He seems like a genuine person trying his best, maybe it is just the area:/ I don’t live that close, but I’m sure business will pick up now. Good luck Gary!!

    • Me

      GoFundMe is for people who really, truly need help. This particular situation is the free market vetting what works and what doesn’t.
      It’s really a shame but if the market can’t and doesn’t support this business, a GoFundMe campaign will only prolong the inevitable.

  • Me

    Gary, here’s the problem. Your restaurant is “Fine Dining” and you do it superbly! But look around – you’re in a college town with a pizza or sandwich joint on every corner. It’s just not the right market – I’m sorry. It’s nothing personal. In fact, I’ve been to your place and you were super nice and the food is great, but I’ve only been there twice in last 3 years. It’s a rare that I’m looking for something so classy.
    Moreover, if locals want something with a little more ” class than the pizza joint, we’re going to Marley’s or Turkey Hill Brewing Company (beer, liquor, et al.) The food is usually decent and cheap and you can get unique beer at either place. Both lots are PACKED every weekend. Again, nothing personal but there may be something to be learned from that business model.
    Never-the-less, I wish you and Seasons all the luck in the world. You’re a good guy with a great restaurant in the wrong market.

  • Barb

    Previous comments are so rude, have some empathy for a guy bearing his soul!! Good luck to him, hope things turn around 😇

    • Idea of zero

      “Attention Wal Mart shoppers- please do not have any respect for the small locally based businesses that pay their fair share in taxes while we look for any possible way to dodge taxes and treat our employees like garbage. We will eventually find a way to crush them so you can pick up the slack in the future. Have fun with the Roll Backs on our Chinese made junk that we bought surplus.”

      • We Pay, And We Mean Pay Taxes

        You mentioned Wal Mart. lol. That is hill billy Pa. Welfare Mart.. WE have not set foot in Welfare Mart in 30 years. WE support the local guy. The democrats, liberals. republican hypocrites, socialists, wont get it. They freeload of the actual taxpayer. And we are union. Many, and we mean Many should learn the difference between public and private union before the bit## starts on that. Check the pro democrat hero that was against Gov Funded Unions. The taxpayer is your union. After all, we are the ones that foot the bill.

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