MOOSIC -- Starting July 7, there’s a shot of reality that will come with your next shot of caffeine.
Coffee giant Starbucks says starting Tuesday, it will raise the price on certain drinks, some as much as 20 cents.
At the Starbucks at The Shoppes at Montage in Moosic, caffeine junkies made a pit stop for an early evening pick me up.
For many customers, they can't exactly explain why they love Starbucks, they just know they do.
“Because it's delicious and it's everywhere and it's very accessible,” said Jillian Horn from Philadelphia.
“It's stronger, a little more zip,” said Don Smith from Scranton.
“It just tastes different from like Dunkin or any other coffee store. It's good,” said Madelyn Ross from Pittston.
“The drinks are so good. They're just marvelous, love them,” said Ron Baux of Scranton.
“I think it's the name, you know. Like you see someone carrying Starbucks and you think, 'Oh, that's nice. Maybe I'll go get some Starbucks,'” said Gracyn Giampietiro from Mountain Top.
But unfortunately, the latest jolt from Starbucks isn't in the form of an espresso shot, but a price increase on beverages.
The Seattle-based coffee giant says drink costs will go up at stores across the country from 5 cents to as high as 20 cents.
“They just went up by 20 cents. It used to be $2.07 for my coffee, now it's $2.23, so not 20 cents but close,” said Ursula Tracy from Scranton.
“They're already high, darn,” said Smith.
Starbucks says customers will mostly see a 10 cent increase in small and large beverages; a large coffee will now cost $2.45.
A spokesperson says this price hike is needed to run its business profitably while providing value to loyal customers and still be able to attract new customers.
“I paid $4.19 for this drink,” said Kara Romanowski, holding up a small chocolate chip Frappuccino. “Considering this is very, very small, it's not even as big as the palm of my hand.”
“It's just part of marketing and business. They have to make money,” said Baux.
“Like compared to Dunkin my iced coffee is double the price honestly and it's smaller, but I love it,” said Julie Green from Kingston. “And honestly as much as I'd like to say I'd stop coming here if they keep raising the prices, but I won't.”
Starbucks says customers can still find discounts and free drink deals by taking advantage of the company's “My Starbucks Rewards” program.