The U.S. Department of Transportation launched its first-ever national advertising campaign, featuring a 30-second PSA going viral now that depicts a fatal side collision after the driver picks up her phone to answer a text. The tagline: “U Drive. U Text. U Pay.”
In 2012, Belgian road safety NGO Ryd Belgium produced a video that has racked up more than 2 million views on YouTube. The hidden camera video takes a different approach, showing an instructor dictating texts to student drivers because he says they need to know how to type accurately while they are driving to get their licenses. Watch the video below to see the young drivers' reactions.