New FDA Anti-Smoking Ads: Will They Work?

WILKES-BARRE — New anti-smoking ads are making the rounds on TV and online. The Food and Drug Administration just kicked off a new anti-smoking campaign called “The Real Cost,” aimed at preventing teenagers from smoking.

The graphic ads are causing a bit of a controversy and have some people wondering if the TV spots will even work.

One of the new anti-smoking ads, put together by the Food and Drug Administration, shows a teenager buying cigarettes at a convenience store and being told his money isn’t enough.

The ad is a graphic way to point out that smoking could cause gum disease and make people lose their teeth, but is it graphic enough to get young tobacco users to quit?

“I think really, basically, if you do want to do something, you’re going to do it no matter what.”

The public service ads are all part of a new anti-smoking campaign called “The Real Cost,” aimed at preventing 12 to17 year olds from smoking.

Cathy Terwilliger is a counselor at Wyoming Valley Alcohol and Drug Services in Wilkes-Barre. She says the ads are more graphic than they are effective.

“I think people when they see them coming on, they turn them off. They switch the channel or they turn their head or whatever. It’s very difficult to look at,” said Terwilliger.

She also says most smokers deny that smoking can hurt them. Some smokers, including Karen McDermott of Wilkes-Barre, say the ads are not only graphic, but offensive.

“I think that it is my choice if I want to smoke, and if people are telling me. I know what the consequences are in smoking, and I think I still want to smoke!” said McDermott.

But another smoker, Katie Luczak, says the ads have her reconsidering her smoking habits altogether.

“For the people that do smoke, sometimes you need to see the actual effects of what it could do,” said Katie Luczak, of Wilkes-Barre.

The anti-smoking ads will appear online, on TV, radio, and in print across the country for at least the next 12 months.

6 comments

  • mike

    listen I understand smoking not good but I don’t understand why all these commercials basically straight out lie I can seriously n honestly get about 30 to 40 people that I know personally that have I smoke for a long time including myself and if you were to look At us like lots of other people have you with honestly believe that we were have our age so you don’t have to lie to get your point across but unless you’re sitting in the heat completely closed in room and smoking one after another after another and never want to see your face yes but it’ll do that but normal smoking will not do that absolutely will not so just don’t lie thank you

  • mdog

    Its designed to tee you off so bad you’ll never quit.
    look at the crime rate because these animals cant afford to calm down with a smoke. I SAW that comin.

  • ryry

    They had graphic ones on TV and online before and I still smoke. When I was in school, we had people come in and show us pictures, and people who suffered from it. I’m still smoking.

    They need to waste their free time checking the food, and drugs before wasting their time on TV ads! It takes them six to seven months to come back and say not to eat that bag of salad from the store you bought, and ate how long ago. And those drugs you have been taking for years might kill you. Maybe they should work on that first.

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