EAST STROUDSBURG – There is a new business in the Poconos that sells what you'll need to survive days without electricity, running water and heat.
It's called Survival of the Fittest, and it's all about being prepared for some type of disaster.
When you first walk into Survival of the Fittest in East Stroudsburg, you might notice a wall lined with what looks like camping supplies. Also in the distance is exercise equipment.
If you look closer, some supplies read, "Aqua Kit: Emergency Water Storage", "Storm-Proof Matches" and "Meals Ready to Eat".
"If a hurricane comes, like Hurricane Sandy, are you going to be prepared or be self-sufficient if something should happen and no one can get to you? That's what this store is all about," said Christine Nohejal, the co-manager of Survival of the Fittest.
Hurricane Sandy rocked our area last month, leaving thousands without power for days. For most of those residents, that meant no heat or running water.
The store is about preparing for the worst, so they carry all sorts of freeze-dried meals, like blueberry cheesecake.
The new business also has plenty of camping gear, too.
Store manager said the store is not a place to prepare for the world to end.
"Alright, nine days, the worlds ending. We don't believe that at all. That's just a scare tactic, and there's plenty of them out there," said Justin Nohejal, co-manager of Survival of the Fittest.
One common emergency situation in the Poconos we're very familiar with is power outage. Emergency officials said you want to grab tools in the event of a power outage.
You can do that at Survival of the Fittest. For instance, you can grab a weather radio, a flashlight and barrels to store water.
But if you're in a dire situation and you have to go to a local pond or lake for water, Survival of the Fittest sells water filtration systems.
"We've got these containers, they're purifiers where you can put the murkiest water in there and it will turn it into nutritious, tasty water," said Nohejal.
The people at Survival of the Fittest said they're giving a new meaning to disaster preparedness.